MH seems like they're really big on sunken costs..
"We paid so-and-so's brother in law $375 to make this hot wheels logo! We're not just gonna ditch it!"
That thing was terrible !
Cajuns script is bad for branding. We already own the terms "Cajuns" and "Ragin' Cajuns" and with money to support branding efforts in short supply, you must focus it on the one word we are beginning to own but have not yet fully acquired: LOUISIANA
If we start 125-ing, Bulldogging, and script Cajun-ing all that does is dilute the effort to own LOUISIANA. We have LSU on the run right now. They're making an effort to own what is rightfully ours, LOUISIANA.
We must pound the term until it is paramount. When you hear the general public inside the state referring to us as "LOUISIANA" rather than "UL" we can call this branding effort a success.
Anything else, including script Cajuns, dilutes the branding message.
. . . he has a point . . . At first glance, thought you might have been brilliant but your inability to understand this is definitely a question mark . . . we are Louisiana and can’t let others who are not Louisiana appropriate what is ours . . . 9221 must continue with the sound principles of branding he is putting out here until it is adopted by MH . . . those fighting this are just like MH . . .
How so?They're making an effort to own what is rightfully ours, LOUISIANA.
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