Schools with the most history and tradition have marching bands that have played the same things since the 50s,60s,70s and 80s. The answer is not to change every other year what you are doing to grow tradition. Our problem here is lack of tradition and consistency in building tradition.
A few bands that come to mind that have built tradition and even I from a far know what they play are USC, Noter Dame, Texas, Michigan, Tx A&M, Alabama, Georgia, Tennessee, LSU….. It’s not about changing what you do every other year, its building on your long time traditions and customs that makes you successful. We lack that big time here because we always changing.