Call it what you want. For as all of these "free" events to continue to run, they must be making money. All draw large crowds in their own right.
Festivals Acadiens has over 40 bands on the lineup this weekend. They all get paid to play.
Last night, I was surfing their website and all sponsorship opportunities were marked "sold out". Were they actually sold out or was the website no longer selling opportunities since its the week of the festival, I dont know.
Vendors pay for a spot at the festival. If they dont get their money back and make a profit, not many would return. I see the same vendors year in and year out. That tells me, they also make money.
On the marketing page of their website, they advertise that they bring a $11M impact to the Lafayette area yearly. How accurate that number is, I have no idea. I'm not a finance guy so I dont know how that number is calculated. Either way, $11M impact for a "free" festival.
Tell me we cannot do better and bring in more money to UL athletics just by lowering prices, attracting more people, and making it an event to go to. To many people in administration expect fans to shut up, pay their money, and except the product.