Anyone who is just a football fan in general probably saw the Tx st over Baylor upset. It was all over the highlights for the entire weekend. Chances are if you don’t ever turn on ESPN you will never go to a game anyway. I beg to differ casual fans do know the Tx st story this year.
For long term success you have to continue to sell how good the sun belt is and grow interest in it. Playing a P5 at home 1 out of 3 and having inconsistent opponents won’t do it either.
If you want to gain casual fans it doesn’t matter who the opponent. You need to create a pre game party atmosphere that they hear about and don’t want miss. That will get more people in the area than any opponent ever will. I have been saying for years they need to create a whole new area for the casual tailgater to be able walk up and open up a pop up tent and tailgate. It is the biggest game day void we have. That area needs not be inside the gates of cajun field.