You guys keep saying this but...
They're NOT going.
Paying $100 for your family to go versus paying $50 WILL affect how many casual fans (especially families of 4+) show up.
If they're not interested in the match up, then you have to sell them on "a day at Cajun Field".. and you don't do that with $20 tickets, $6 hotdogs, and super expensive tailgating