its more than just having a mascot, there has to be some buzz about it to get the students and kids to embrace it. An example would be the eagle mascot at usm, the student that wears the costume is a guarded secret until the student graduates then the student gets to wear the feet down the aisle at graduatio. The students love this and they never have trouble finding someone to fill the position
I totally agree with this, but I'll add one thing. There are very, very few schools who have mascots that the students actually care about. Unless your mascot is a living animal or has some other gimmick, most students really couldn't care any less. The idea that the mascot will somehow impassion fans is kinda silly.
I think that is wrong !
A mascot does more then you think. In college football the gameday experience is everything.
If Mascots weren’t liked, we wouldn’t have Disney! Marketing for some companies is based off a mascot!
Think KFC, McDonalds, Liberty Mutual, Merrill Lynch, Frosted Flakes, Planters Peanuts etc.. all based off a mascot! This is College which a mascot is part of your brand.
Come on now let’s get serious if we are trying to move the brand forward we need a mascot
Goofy is not made for teenagers, but a good percentage of parents are taking there kids to hang out with goofy, and parents are thinking I like to hang out with goofy too.
The mascot is to get kids at a young age to enjoy themselves so they want to come back, and as they come back more they become life long fans. Just like the Parent who his taking his child to go see Goofy and part of the parent wants to see goofy.
. . . yes, little kids, big kids and those kids that bring kids to the game . . . all in some shape or form enjoy the entertainment provided by a good mascot . . .
. . . and if you think Disney World is just for little kids, you are cheating your self out of a good opportunity to have fun . . .
If someone dressed as a gator you would get so many people that would want to take pictures hang out etc.
My wife 10 yrs ago bought a dog outfit to promote a business it was at a Christmas parade, and when I tell you kids would be lining the streets to shake the dogs hand take pictures etc.
It works trust me!
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