We have several brands associated: Ragin' Cajuns, UL, University of Louisiana, Vermilion & White, and others.
I was a cheerleader, I certainly don't want to criticize the new coach. But the fight for 'University of Louisiana' began in 1980, and 'Louisiana' along with it. We fought hard for those brands.
On the other hand, I have noted repeatedly that we simply don't need to worry about it. Even on the old boards I argued that once the national media started calling us 'Louisiana' and 'UL,' it would be game over.
Well, we won that battle years ago, and every step we make forward just cements our identity further.
Which is why the current in-state stuff is pettiness that will probably never go away.* We should ignore it and focus on the great things that are happening, and the things we can easily improve.
*An interesting note however. My daughter went to summer camp in north Louisiana, one of her counselors goes to ULM... but she's a big UL fan. I like the fact that it shows we're making progress, but I would prefer that everyone be, as the Beach Boys advised, true to their school.