According to The Hickory Record, the Appalachian State Board of Trustees claim the show led to a 25% increase in applications, the equivalent of $360 million in advertising.
Read More: App State Reveals How Much Money They Made From College Gameday | https://1033thegoat.com/app-state-re...edium=referral
And 3 students also won a full free ride of tuition and fees for a year....