
Originally Posted by
CajunT
I'm not questioning that eventually the football stadium premium seating will go up in cost once the stadium is renovated. I have heard the same thing. It's not shocking to me that eventually all premium seating will increase, especially since Covid there has been a freeze on seat prices and fees, in spite of revenue losses of over $6M plus.
Eventually this will have to happen if the athletic program wants to continue to compete in Division I Sports. The cost of ticket prices is not inconsequential, but necessary. UL is not going to make up lost revenues by discounting everything and running $2 draft beer at every athletic event.
People will have to make their own financial decisions, that includes myself as well. But sitting back and demanding improvements, and not expecting price increases is ridiculously naive or tone death. The price of doing business in college athletics will continue to increase yearly. I'm in it, until I'm not.