Good, positive thoughts!I have my frustrations with the administration and the athletic department as much as the next guy. I have moved around most of my adult life and traveled allot in those areas for work that all had G5 schools near them, schools like Charlotte, UNT, App State, ECU, SMU, Houston, Coastal, ODU, JMU amongst a ton of others. I will say this most of these schools are terrible about marketing themselves, just like we are. But I would say, and I think Fanof71 would agree, one of the best at doing this and getting the community behind them is App State.
We do a great job of rewarding businesses in Acadiana that are large donors/sponsors of the program, but we do a terrible job of promoting those that can only give a little. This was a push a few years ago for companies to put signs up that supported UL, but it ended up dying on the vine. If you travel to Boone, Banner Elk, Blowing Rock and West Jefferson, NC you will drive by restaurants, boutiques, antique stores, construction companies and everything in between promoting the hell out of App. These are not 5K or 100K donors, but instead small businesses that support them the best way they can. Flags are flying year-round, signs are up year-round. We need to be better at this and we suck at it, to be honest.
I always tell people when I go somewhere that has a UL flag or sign in it, I feel a sense of pride. A business like The Crawfish Boss (formally in Broussard) or Judice Inn or others. They are proud to be supporters of the Cajuns, we have thousands of businesses in Acadiana who can't give the big donation, but could support them in other ways. Why not reward these guys every way possible. For instance, we should have feet on the street year round going to these businesses and asking them for a small donation, maybe it is $1000 or maybe it is $500, I don't know the amount, but in return you will give them a flag, banner and sign to display as well as X amount of tickets to sporting events, based on the dollar amount to give to all of their employees and/or hand out to customers. If the seats are going to be empty anyway why not offer our GA tickets out to these guys.
The university should randomly throughout the year promote these guys on digital and promotional advertisements and also announce them periodically throughout the year at sporting events and other events. Between the grassy knoll, the NEZ and the upper decks, we have tons of free seats that could be given out and when you drive around town you would see UL flags, banners and signs everywhere, much more than we see now.
And for those of you that say, we just don't have the staff to do it, you don't need a staff, you have students in the marketing and business departments that could get extra credits or rewards for selling these promotions.
This is an easy, grassroots approach to getting arsses in seats and getting people around Acadiana to proudly promote their support for the Cajuns.
ECU and JMU are both good at this as well. I am sure there are others. People in this world love free _____, if you give them free _____ for the most part they will use it. The good news is if businesses see this working others will come along for a small fee, plus those that are on board might just up the ante each year if they see it working for their small businesses.
Just a thought.