MAT, you been hard charging fan a long time. Might just be some burnout. It happens, it will pass. Having said that, its probably unfair to give athletics dept. marketing of football season tickets an F coming off a losing season that easily could have been a winning season. Grade them an I for incomplete job or U for unsatisfactory. They need to do better. They gotta sell it! However spring/summer of 22 they earned an F not promoting hard or broadly enough to capitalize coming off a football championship season plus promoting new coach plus conference expansion. As fans or donors, we can't let past underachieving results define the future. For example, football competitors Troy and So. Alabama took a step past us last year plus ULM beat us. That creates fan apathy like no other. While those losses were hard to swallow, I'm more optimistic about this season. However if we can't surge back ahead of those three teams this year, then we have major issues. Fans should holler long and loud in team support and when necessary when its time to protest complacency in this case the athletic department's season ticket marketing plan.