School needs to stop posturing like they are "one of the big boys now".. P5 conferences are not going to be calling. The fossils that run these conferences and teams look at a D1 team named the "Ragin' Cajuns" like we're a goofy but loveable little punchline.
Embrace who you are. Lean into what makes us different.
Reserve a small amount of "premium" amenities for people who want to pay for them, and dramatically cut prices of tailgating and game tickets for general admission.
Drawing 19k people to pay $25 per ticket brings in less money than drawing 35k paying $15 per ticket, and that doesn't even mention how much they would clean up by bringing all of those tailgaters into the beer lines in the stadium.
The young adult/young family age group that really push those attendance numbers up were all born in the 80s and 90s, so give me some freakin 90s nostalgia. Play the Hulkamania theme song... SOMETHING. That little sound clip is the difference between remembering being bored during a TV break, and remembering having a funny moment annoying your wife by singing that song.
I remember a few years ago when the band started playing the 'chest beating' song from Wolf of Wall Street, and thinking man if you can get the rest of the crowd to figure this out and do it together, it would be incredible. Then someone squashed it altogether...