Imo they need to first, get off the students backs and let them cultivate a atmosphere. Then they need to get the party back at tailgating, they have made it where there isnt really anything for tyhe 1,2,3 games a year people. They are forcing peopole to be all in, rcaf, season tickets parking passes and giant tailgate spot. A lot of people that cant go to every home game dont see the value in that. Figure out how many actual spots you need forthe passes you sold on the pavement, save a few extra and open up the rest to game day pay to park. I have a parking pass but would gladly pay to park in the morning so i can leave my wife the parking pass to come later in the day with the kid. Have per game tailgationg spots available somewhere inside the gate. A good start would be to take the unsold 30' x 30' TG spots and cut them in half which would allow 2 diiferent groups to put pop up tents on the same spot for half the price and teh university gets twice the money bc you know, they are empty. I think families have been priced out in that aspect and not everyone needs room for a 20' x 20' tent and 2 vehicles, offer something more practical. We will never get people in the stadium if we cant even get them outside the stadium.