Coors/Molson Beer Company has just purchased Blue Run Spirits. That is the company that produces Buffalo Trace, Blanton's and Pappy Van Winkle amongst others.
That is a huge investment. Coors/Molson and other legacy beer companies (MACRO BREWRIES) see the problem with the slow down of your traditional Macro beers, like Coors, Bud and Miller as more and more people are moving towards, Wine, spirits and more importantly Craft or Micro Breweries. The only way those companies like the beforementioned beer companies can survive is to diversify. That means either take over Micro Breweries or move to Spirits. That is what Coors/Molson just did.
As a non recovering alcoholic. I hate you all.
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