https://www.dnronline.com/sun_belt_e...92869648e.html
This is the reason why our championship game will flex between ESPN and ABC.SBC commissioner Keith Gill was the only Group of Five conference head to boast about his league’s total viewership from last season at this month’s media days. According to Gill, 35 million people watched Sun Belt football in 2022, doubling the previous season and continuing a series of exponential increases the past three years.
Perhaps most interesting, by announcing the 35 million total, Gill tipped his hand that the league averages more than 100,000 viewers per game on the streaming ESPN+ platform....
Based on games with complete ratings data, both the AAC and Sun Belt averaged about 700,000 viewers on linear TV, comparable or better than leagues such as the NHL, MLS and WNBA....
An ESPN executive, who demanded anonymity to even discuss the most basic aspects of these media deals, confirmed the network is quite happy with how its relationship with the Sun Belt is developing