This won't answer your question but it is a case study in real savings and even bigger loss of revenue.
Abbeville Broadcasting sold to what is now Town Square media, (I was working there) remember it well.
At the time Abbeville Broadcasting had enough Vermilion Parish advertising dollars to support 7 full time not on air personel. 3 office, 1 maintenance, including 3 fulltime ad salesmen and part time. Plus the on air personalities of two radio stations.
When it was sold, it was said consolidation would remove duplication, and save money for the purchaser.
It wasn't long before Vermilion Parish advertising dried up due to the sales force having no direction and being spread in different directions. They could sell for any station now, and Vermilion Parish was hard work.
The money saved with consolidation, led to money lost to where the stations could never be selfsustaing again
When you have the same personel fundraising for two organizations, the money flowing under the bridge is greater than the savings of wearing two hats.
Boomer, I know you’ve seen the things we waste money on. The softball sign that keeps falling down, for example. Instead of spending the money necessary for proper installation, they keep renting a man lift every time it needs fixing. The cost savings from a full replacement would have been realized 2-3 years ago, but it’s easier to slap a short term bandaid on it.
If you can’t afford a sales force, support staff, marketing budget, maintain cash flow, etc., you do not have a business. You have a wish. 15 years after its inception, RCAF is still limping along. The same people run to their corners and bark the same drivel. RCAF needs to be separated, period. I’m about tired of donating to one fund only to see the money go to another, and find out last minute via a proxy. Communication is a joke (unless you’re in the top 1%, engagement is worse, benefits are non-existent (comparatively speaking), outreach is abysmal and the results reflect that. Less than 2k members (probably 1/3 of that number are active) and zero student cultivation. But when you try to bring this up, they have all the answers.. I feel bad for the guys I know and respect on the new board because their hands are largely tied as long as the Foundation controls the purse.
When changes like that are made, employers will always paint a picture as to why it's going to be better.
Basically speaking, those stations were purchased because CommCorp got caught between a rock and a hard place.
Years ago, Erath was awarded an FM signal at 107.7. It was a low power FM, kind of like all the Delta Media Stations. They used it to simulcast 1420 on the FM dial (it was a news station then.)
Then, CommCorp (later Regent, now Townsquare) decided they wanted a more high power FM signal and (through lots of negotiations and payments to other stations) got permission to move 107.7 to 107.9 and become 100,000 watts. They didn't think KPEL News needed to be 100,000 watts and decided to make 107.9 a classic rock station.
All that was fine....until.....
Listeners were really upset because KPEL was no longer on the FM dial. I mean, REALLY upset. Sooooooooo, they bought 105.1 and 960, the two stations licensed to Abbeville. KPEL was back on the FM dial and they changed 1420 to an all sports format.
And, all this happened between 1995 and 1998. 107.9 of course, changed to hip hop about 20 years ago. KPEL was on 105.1, but changed frequencies with Planet Radio 96.5 to get a 50,000 watt signal. 105.1 became Planet and eventually became classic rock.
It proved to be a very profitable move for that company. 960 became a throwaway signal, especially since it was a "daytime only" radio station (they now are on air at night, but the signal is very weak.).
All of those moves benefitted the broadcast of UL sports tremendously.
JW, a classmate of mine from Erath held the original license for 107.7.
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