Ask yourself this question. When you think of Michigan athletics what comes to mind? Is the brand in your minds eye the M or the Wolverine?
How about Tennessee? Is it the T or the Volunteer?
What about Washington? Is it the W or the Husky?
I’m willing to bet 90% of sports fans think of the State’s “initial” in their mind. So why go against our best interest and push the mascot brand over the state brand?
Again…it’s never too late. The time is now!
Here is an effort
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