Why Rice to the AAC?

[R1Letterman]

Advertisers are the ones who get the short end of the stick with cookie cutter decisions like this.

Shorter than the NIL end of the stick?

[Turbine]

Shorter than the NIL end of the stick?

About the same.

A key difference is NIL money don't care ... at first.

Advertising is often package deals and the good money spent, is often not targeted and disappears into the sunset.

Ideally you want advertising dollars to go to an audience with disposable income AND an audience that needs and can use your product at some point in the not to distant future.

[CajunVic]

Get Gordon has never received more value in advertising as he is getting from his NIL contracts . . . gold for him . . . I perceive others are doing well also and that it is far more than most others perceive . . .

[CajunVic]

. . . you are a Cajun fan ready to make a purchase . . . you going to the vendor who advertises on TV and radio just like the other 7 in town or the one who also has contributed an NIL deal for us to keep or get the QB or Offensive Lineman on our football team . . .

[Turbine]

Get Gordon has never received more value in advertising as he is getting from his NIL contracts . . . gold for him . . . I perceive others are doing well also and that it is far more than most others perceive . . .

Look past the end of your nose.

For every "Get Gordon" (who won a couple of national championships recently) there are 1,500 "Got Takens" who came up high and dry.

[CajunVic]

Look past the end of your nose.

For every "Get Gordon" (who won a couple of national championships recently) there are 1,500 "Got Takens" who came up high and dry.

Sounds like you really believe all college sports have only 7,000 fans . . .

[fanof71]

About the same.

A key difference is NIL money don't care ... at first.

Advertising is often package deals and the good money spent, is often not targeted and disappears into the sunset.

Ideally you want advertising dollars to go to an audience with disposable income AND an audience that needs and can use your product at some point in the not to distant future.

You just defined branding...

[Turbine]

Sounds like you really believe all college sports have only 7,000 fans . . .

Quit promoting that and you will have more credibility.

[CajunVic]

NIL investors know that in reality there are hundreds of thousands if not millions of fans who know they supported their QB and Lineman . . . you can’t have it both ways . . .

[RaginCajun77]

Ahh making conference selections based on media markets. I thought we learned something from C-USA using that logic. It's not enough to pick a school in a major media market. What share of the market does that school command? What competition exists in that market? What is the value of the brand in that market?

My point is market size isn't enough. You must build your brand. This is getting increasingly difficult with many experiencing a decrease in disposable income and increased competition for those dollars.

[CajunEXPRESS]

. . . you are a Cajun fan ready to make a purchase . . . you going to the vendor who advertises on TV and radio just like the other 7 in town or the one who also has contributed an NIL deal for us to keep or get the QB or Offensive Lineman on our football team . . .

NIL money from fans isn’t about business advertising, it’s about buying the services of players the fans believe helps the program. IMO the coaches have to make their desires known without breaking NCAA rules. Good lawyers can figure it out.

[Turbine]

NIL investors know that in reality there are hundreds of thousands if not millions of fans who know they supported their QB and Lineman . . . you can’t have it both ways . . .

New shiny object syndrome.

Even NFL, MLB, NBA owners get bored and sell their interest.

And it's not for the money.