I’ve been 100% wrong on conference realignment predictions, but I predicted the AAC’s choices almost perfectly. I used two criteria:
1. Big media markets
2. Travel partners
Media markets still matter and that’s always been the focus of the AAC. And with a huge decrease in TV money on the horizon from losing UCF, Cinci, UH, (and maybe SMU and Memphis in the future,) the AAC needed to pick schools that reduced travel costs.
Rice is there because they fit 1 & 2. They are in a huge market and they can be travel partners with UTSA.
The only prediction I missed was that I said they’d find a travel partner for Tulane — either UL, La Tech, USM, or USA. But none of those schools fit #1 so I should have known better.
Advertisers are the ones who get the short end of the stick with cookie cutter decisions like this.
. . . don’t ever short the thrill associated with eating the cookie . . .
About the same.
A key difference is NIL money don't care ... at first.
Advertising is often package deals and the good money spent, is often not targeted and disappears into the sunset.
Ideally you want advertising dollars to go to an audience with disposable income AND an audience that needs and can use your product at some point in the not to distant future.
Get Gordon has never received more value in advertising as he is getting from his NIL contracts . . . gold for him . . . I perceive others are doing well also and that it is far more than most others perceive . . .
. . . you are a Cajun fan ready to make a purchase . . . you going to the vendor who advertises on TV and radio just like the other 7 in town or the one who also has contributed an NIL deal for us to keep or get the QB or Offensive Lineman on our football team . . .
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