Why Rice to the AAC?

[fanof71]

About the same.

A key difference is NIL money don't care ... at first.

Advertising is often package deals and the good money spent, is often not targeted and disappears into the sunset.

Ideally you want advertising dollars to go to an audience with disposable income AND an audience that needs and can use your product at some point in the not to distant future.

You just defined branding...

[Turbine]

Sounds like you really believe all college sports have only 7,000 fans . . .

Quit promoting that and you will have more credibility.

[CajunVic]

NIL investors know that in reality there are hundreds of thousands if not millions of fans who know they supported their QB and Lineman . . . you can’t have it both ways . . .

[RaginCajun77]

Ahh making conference selections based on media markets. I thought we learned something from C-USA using that logic. It's not enough to pick a school in a major media market. What share of the market does that school command? What competition exists in that market? What is the value of the brand in that market?

My point is market size isn't enough. You must build your brand. This is getting increasingly difficult with many experiencing a decrease in disposable income and increased competition for those dollars.

[CajunEXPRESS]

. . . you are a Cajun fan ready to make a purchase . . . you going to the vendor who advertises on TV and radio just like the other 7 in town or the one who also has contributed an NIL deal for us to keep or get the QB or Offensive Lineman on our football team . . .

NIL money from fans isn’t about business advertising, it’s about buying the services of players the fans believe helps the program. IMO the coaches have to make their desires known without breaking NCAA rules. Good lawyers can figure it out.

[Turbine]

NIL investors know that in reality there are hundreds of thousands if not millions of fans who know they supported their QB and Lineman . . . you can’t have it both ways . . .

New shiny object syndrome.

Even NFL, MLB, NBA owners get bored and sell their interest.

And it's not for the money.

[R1Letterman]

NFL, NBA, MLB fans prefer owners/gms that can win while keeping costs down, why are we to believe ncaa fans will want their players paid more and more and more....
What's next, can college teams pick up and move cities to find those bigger markets or get govt to build them that new stadium?

[Zakkker]

NFL, NBA, MLB fans prefer owners/gms that can win while keeping costs down, why are we to believe ncaa fans will want their players paid more and more and more....
What's next, can college teams pick up and move cities to find those bigger markets or get govt to build them that new stadium?

Everybody loves a winner, don't they?

Will the fans want to...? - Who cares? It's a financial relationship between player and club.

[ultracajun]

When is the big market myth going to finally be exposed? It means nothing in college sports.

Even channel 10 and 3 ride LSU harder than us. Schools like Rice and Tulane are invisible in their cities.

[KajunKrazy]

Rice football used to be a big deal. Then around that time (I think), football roster sizes expanded, and they just couldn’t keep up with the larger schools.

Fun fact: All living Rice alumni could fit inside Rice Stadium at any point in time.

They began to fall when the old SW conference broke up and made the Big 12. Rice and Houston were left out. Both went into decline then.