Quote Originally Posted by RaginScotsman View Post
This is great, but how is this getting out to the masses to view and get on board with the campaign?

I've been off of social media for a couple of weeks. The only reason I heard about it is through the magic of the Rage Page. I'm sure this was floating around the university accounts on various platforms.
There are a few ways to put this 2 minute beauty on video all across the market
There is a class of time called Direct Response that utilized 120 second spots...cheap, cheap rates, sir from 430a to 1am..it is cash in advance, and if it airs more than it gets preempted, your good...buy the open inventory weekly.

The other option is called per inquiry..slam a call to action, text Cajuns for season tickets to 70504. Everytime a call comes in there is a payout from client to keep the commercial airing..Small seed money needed to kick things off....both of these options work on OTT, cable, commercial tv. Per inquiry can translate to digital....

Otherwise, email video as attachment to friends and ask them to share with their contacts etc