Page 4 of 8 FirstFirst 1 2 3 4 5 6 7 ... LastLast
Results 37 to 48 of 85

Thread: FINALLLLLLY!!!

  1. #37

    Default Re: UL Branding Statement...Finally

    Quote Originally Posted by Cajunrunner View Post
    We need a “We Are Louisiana” in Baton Rouge, New Orleans, Ruston, Monroe and Lake Charles.
    YES!!!!

  2. #38

    Default Re: UL Branding Statement...Finally

    Quote Originally Posted by no1cajunfan View Post
    YES!!!!
    Why though ? I almost feel like putting a sign on I-10 or I-49 is pointless.
    If we are trying to bring in prospect fans around the area. So we have to think what is the best place to bring awareness to our program .

  3. Default Re: UL Branding Statement...Finally

    Quote Originally Posted by Ragin9221 View Post
    Why though ? I almost feel like putting a sign on I-10 or I-49 is pointless.
    If we are trying to bring in prospect fans around the area. So we have to think what is the best place to bring awareness to our program .
    Tell that to the attorneys...

  4. #40

    Default Re: UL Branding Statement...Finally

    Quote Originally Posted by Swamp View Post
    Can't be worse then trying to head north from Adrien's parking lot on Congress @ 4-7pm. That situation proves there are way more than the 120,000 folks than the census says. Just trying to make it to the house and have a cold one is a game of life or death on Congress. Damn street has turned into Hwy 90
    You're right! I have actually taken the back street south, going through that neighborhood, just to turn left onto Guilbeau so I can then turn left onto Congress. It takes longer but my insurance stays the same amount.

  5. #41

    Default Re: UL Branding Statement...Finally

    Couple of things to understand concerning Billboards. This particular board, probably has a standing contract with UL. The back side of it, is a KRVS message. Its also a Lamar board, Lamar owns the board.

    Like many of you, I'd like to see these (in whatever size) pop up around the area and on the major roads in Louisiana, especially those coming into the state. Boards are sold on size and showings. Showings=the traffic that passes by each day. 100% showing etc based on the number of drivers using that road. They're also great for branding as well as direction. Too many times I've seen advertisers blow thousands of dollars on boards that are cluttered with junk. That board only has a few seconds to articulate its message....Simple and clean win the day. Which is just what we have with this board and the branding message. Even if the showings and placement occur on I-10, its a win.

    Bass has mostly the digital boards...which this would be killer on.

    But, its not a win if this is the only board that's used...which makes sense as that location is the gateway into the Athletic Complex.


  6. #42

    Default Re: UL Branding Statement...Finally

    I love the Moo State billboards I have seen in the past. "Mississippi State THE University of Mississippi"

    We used to have [and I assume we still do] billboards near the state lines on I-20.

    Welcome to Louisiana Home of the Ragin Cajuns.


  7. Default Re: UL Branding Statement...Finally

    The billboard coming into Louisiana from Mississippi on I-10 is still there. But needs to be updated. It looks like a university billboard tho. Should be bright red with the Ragin Cajuns logo.


  8. #44

    Default Re: UL Branding Statement...Finally

    Quote Originally Posted by Ragin9221 View Post
    Why though ? I almost feel like putting a sign on I-10 or I-49 is pointless.
    If we are trying to bring in prospect fans around the area. So we have to think what is the best place to bring awareness to our program .
    Everywhere.

  9. #45

    Default Re: UL Branding Statement...Finally

    Quote Originally Posted by fanof71 View Post
    Couple of things to understand concerning Billboards. This particular board, probably has a standing contract with UL. The back side of it, is a KRVS message. Its also a Lamar board, Lamar owns the board.

    Like many of you, I'd like to see these (in whatever size) pop up around the area and on the major roads in Louisiana, especially those coming into the state. Boards are sold on size and showings. Showings=the traffic that passes by each day. 100% showing etc based on the number of drivers using that road. They're also great for branding as well as direction. Too many times I've seen advertisers blow thousands of dollars on boards that are cluttered with junk. That board only has a few seconds to articulate its message....Simple and clean win the day. Which is just what we have with this board and the branding message. Even if the showings and placement occur on I-10, its a win.

    Bass has mostly the digital boards...which this would be killer on.

    But, its not a win if this is the only board that's used...which makes sense as that location is the gateway into the Athletic Complex.
    Not to mention, it is one of the most difficult advertising mediums to measure effectiveness. It isn't an ad that is clicked and can be tracked, it isn't a coupon code that is entered and tracked.

    Marketing budgets are a finite number and as such, the people that manage them need to be able to show a ROI on the spend. It would be very interesting to know how universities that invest heavily in billboard advertising measure that return.

  10. #46

    Default Re: UL Branding Statement...Finally

    Quote Originally Posted by Rainman66 View Post
    Not to mention, it is one of the most difficult advertising mediums to measure effectiveness. It isn't an ad that is clicked and can be tracked, it isn't a coupon code that is entered and tracked.

    Marketing budgets are a finite number and as such, the people that manage them need to be able to show a ROI on the spend. It would be very interesting to know how universities that invest heavily in billboard advertising measure that return.
    Unless its a specific call to action on the billboard, or a number (like all 7's) you're sort of running blind with results. If a Billboard is a part of a larger campaign, then it becomes easier to track the ROI. And you're right, that is one of the negatives of using a BB. But, its a cost effective way of getting a branding message out....not to be confused with a 'turn here" BB....

  11. Default Re: UL Branding Statement...Finally

    Quote Originally Posted by fanof71 View Post
    Couple of things to understand concerning Billboards. This particular board, probably has a standing contract with UL. The back side of it, is a KRVS message. Its also a Lamar board, Lamar owns the board.

    Like many of you, I'd like to see these (in whatever size) pop up around the area and on the major roads in Louisiana, especially those coming into the state. Boards are sold on size and showings. Showings=the traffic that passes by each day. 100% showing etc based on the number of drivers using that road. They're also great for branding as well as direction. Too many times I've seen advertisers blow thousands of dollars on boards that are cluttered with junk. That board only has a few seconds to articulate its message....Simple and clean win the day. Which is just what we have with this board and the branding message. Even if the showings and placement occur on I-10, its a win.

    Bass has mostly the digital boards...which this would be killer on.

    But, its not a win if this is the only board that's used...which makes sense as that location is the gateway into the Athletic Complex.

    Lamar ain’t no friend of UL. Any of these names ring a bell?

    Hint…Cliff Newman’s partner in crime in 1984.

    https://en.m.wikipedia.org/wiki/Lama...tising_Company

  12. #48

    Default Re: UL Branding Statement...Finally

    I'm just saying its a Lamar BB....


Page 4 of 8 FirstFirst 1 2 3 4 5 6 7 ... LastLast

Thread Information

Users Browsing this Thread

There are currently 2 users browsing this thread. (0 members and 2 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •