Mississippi State had those Jr. Billboards up "Hail State" around Meridian/Starkville, on the coast, and around Jackson. I think the stratagy (with Jr. billboards) All along I-10, I-49, I-20...and down Hwy 90. Sometimes Less is more...the impression, since these are the heaviest traveled roads...Geeze, another F'ing UL billboard...oh, and don't forget to place one at each interstate entrance into the state.