I don't think UL knows how to build a pricing model. As per LouisianaB's post, were heafty discounts not offered? 44% is really a steep discount...I don't see auto dealers offering that, do you? Join a mardi gras assoc and ask about a 44% discount...
The value is in the scarecity (did I spell dat right...) of available land to pull these big shows off inside of Lafayette. Where else is there that gives the logistics and location of Cajun Field...You take it or you leave it, but UL needs to stop selling access to assets like its selling cases of Hadical...