I agree with you on the exciting matchups, another reason I want LA Tech in the SBC despite what many here say. Regional rivalries are more important than ever. USA, CCU & James Madison should be exciting matchups as well in football. As we have seen with consecutive top 25 seasons, we CANNOT rely on our fans to get excited regardless.
However, a new stadium done right with a better festival type atmosphere is the best way to get increased community support at this point. A new stadium and the hope of making a 12-team Championship playoff and we go from the Candlestick Park San Francisco Giants to the ATT/Oracle Park Giants! That's better than relying on the conference jumping circus! That is something WE control.