Continuing to milk the same legacy donors? Not investing the time, money and effort into a sales force, phone team and ground team? Eliminating blue collar events? Lack of exposure? Bad brand? Giving donors zero reason to join other than charity? Lack of student and new graduate involvement? God awful leadership hires? Unclear and constantly changing "perk" structure?
We could have an 8 hour conversation on each of these. Yantko and I didn't see eye to eye on plenty of things, but I could argue Nico and Hud were the only people that ever "moved the needle" as far as RCAF goes. Hopefully, Frazier and his new team learn from history and fix all of these things asap.
When there is limited/no effort to actively go after fresh graduates, this is what you get. Pretty much when a good UL fan/RCAF member passes away, it’s noted here. So that simply means recruitment of new members has been a wash.
A social media post doesn’t cut it.
Again, as I posted before, GIVE each new grad a base RCAF membership. And follow up at renewal time. Today’s basic giver may be tomorrow’s whale donor.
Follow the Alden Report darn it. ALL OF IT!
What Doc A hated and what others seem to hate as well is what comes with that monetary donation, an expectation of having a stake in the program by the donor.
If you allow people to make donations, they might expect results from those donations. This would explain the constant lowering of the bar from certain people on air and on this board.
If you accept donations made to an organization that is independent from your control, you can't use that money in a way that the donors disagree with. This can't happen because, obviously, we can't control ourselves and it will be just a matter of time before certain people allow programs to be shut down by the NCAA, again.
Big 12 teams get $47M in revenue, each. UL currently has about $30-35M in revenue and that alone would put us at over $80M. Not to mention added revenue from greater attendance, etc. It wouldn't take us long to really grow our fan base and get up to competitive status in the conference.
There are currently 1 users browsing this thread. (0 members and 1 guests)