Exactly! This is about improving scheduling and supporting natural rivalries, not coerced ones. The conference goal should be improving home attendance and increasing viewership for featured games. This won't make everyone happy in the conference, but you should be able to get it done with enough members on board.
You're right, there's a lot of logistics to consider and then you have the need for ticket rebates, too. It's a win/win situation for teams climbing into the big match up, a lose/lose for that year's dog teams. What if schedule flex decisions were made two weeks out? Just thinking outside the box for strength of schedule, media coverage hyping the Fall Flex game, fan interest. ESPN would obviously have influence choosing who climbs into a conference flex matchup(s). Would like to see the conference study the potential, pro & con.
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