You can choose to look at it however you like.
Even if their results dipped, you'd continue to give because you believe in the cause.
If you continue to shell out thousands with expectation of a good product on the field/court, facilities, etc, and no return, you're just not a good steward of your money. I bet you weren't giving much, if anything, during the toothpick years. No one was. Why? Because the product and subsequent result was abysmal. That would never happen with St. Jude.