It's ALL advertising.
It is unfathomable how a team going into the season with a 13-game winning streak could kill the normal buzz by going completely silent on the hiring process and the upcoming season.
Where was the Desormeaux tour? It should have taken place from New Orleans to Houston and every place in between.
It's ALL advertising. Do you think Avatar WoW makes almost a billion in one week with no advertising?
With no advertising, word on the street would have been that there was something terribly wrong with the program, I mean movie.
There are many many ways to create interest without spilling every detail.
When Nelson Schexnayder said he was flying to the Virginias to conduct an interview, he didn't say it was Mike Leach.
The silence is inexcusable but if that is where they are most comfortable, then they will have to live with the lack of interest of thier own making.
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