Have you not seen the latest UL promotion? 39 degrees? No problem, each fan who dresses like they're hunting duck, geese, deer, or turkey will be given a vouchur for a free stadium hot dog and beer at the game. The thinking behind this is that marketing knows folks would rather sit in a stand or blind for 3 or 4 hours in such weather instead of attending a UL football game in the same weather. Brilliant!