Yet, we are all listening.
Why?
Biggest reason is, even today, most guys will turn the actual radio on in our trucks and listen to the FM stations. I have begged for us to have an FM option for the "UL" station for decades. All I got was crickets.
There is more UL content during drive times on 103.7 now than there ever was on 1420.
They are not obsessed with the NBA.