100%I'm going to throw a few alternative thoughts/ideas out, not sure how well they will be received but here goes:
While the admins could market better, I think what also draws more people to the game is a party with their friends. I know lots of casual fans who can look at a Ragin Cajuns billboard 10 times a week and not consider going to the game.
As soon as I call those same people and say, "Hey, we are tailgating at CajunField this week, you want to come tailgating with us? Mark, Paul, David, Sean, Bobby, Toby, Eric, Brandon and all their wives will be there." The general response I get is: Hell yeah, me and my family will come meet ya'll.
They don't care about parking, tickets, concessions, attendance, etc. They may ask where to park and I'll tell them park at Drug Emporium and walk over to the tailgate. Once they are at the tailgate, most all of them start asking about tickets and end up in the stadium. Tailgating is the party that leads a lot of casual fans into the game.
The Athletic Dept and RCAF have ruined tailgating by trying to milk it for way more than it is worth. Sure, keep selling the prime spots (by the oak, along Reinhardt Dr by the Cajun walk, etc.) for a premium. Other than that, open up tailgating in other spots for a reduced price or first come first serve.
Please point me to any other G5 programs who charge as much as we do for tailgating.
Most of them do not charge at all. Most P5 programs do not even charge, much less charge what we are trying to charge.
They need to fix tailgating.