Marketing & Digital

[JamesTheJeweler]

I text a buddy the week of the Southern Miss game to ask if he wanted to hit up Pete’s or Mid City to watch the game. His response, “oh I’ve got plans that night. I thought the game was next Thursday.” This was an RCAF member and season ticket holder up until this year. The fanbase is completely checked out, and this administration does not care to know why.

They read this board. They know why. They just don't care.

[zeppelincajun]

They read this board. They know why. They just don't care.

I don’t disagree with you, but there are also people like my friend who are not board members. I’ve mentioned this in other threads, but a significant portion of the folks who have walked away aren’t write an email/complain on a board/post on social media type folks. They let their money talk for them. With any of the people I know who have slashed RCAF or dropped it completely, I don’t know any who have been contacted by UL other than the regular ticket renewal check ups to see why they have stopped giving. I know the reasons are mainly those posted here, but we have less than 2,000 RCAF members. Any drop in a donation or loss of member should prompt a call to that person to check in and make sure their experience wasn’t less than expectations. I agree with you. There’s just so many layers to this admin’s lack of care.

[CajunNation]

I don’t disagree with you, but there are also people like my friend who are not board members. I’ve mentioned this in other threads, but a significant portion of the folks who have walked away aren’t write an email/complain on a board/post on social media type folks. They let their money talk for them. With any of the people I know who have slashed RCAF or dropped it completely, I don’t know any who have been contacted by UL other than the regular ticket renewal check ups to see why they have stopped giving. I know the reasons are mainly those posted here, but we have less than 2,000 RCAF members. Any drop in a donation or loss of member should prompt a call to that person to check in and make sure their experience wasn’t less than expectations. I agree with you. There’s just so many layers to this admin’s lack of care.

If there ever were a serious change of heart within the admin, a HUGE point of concern should be making sure that ANYONE who is even remotely affiliated with the university does not insult or talk down to the Cajun Nation, i. e. the paying public.

[RaisingCajun08]

I text a buddy the week of the Southern Miss game to ask if he wanted to hit up Pete’s or Mid City to watch the game. His response, “oh I’ve got plans that night. I thought the game was next Thursday.” This was an RCAF member and season ticket holder up until this year. The fanbase is completely checked out, and this administration does not care to know why.

100% know what you mean. One person I talked to this morning used to be a RCAF member and had a tailgate spot in RV area since the formation of the area. Also had a son on the football team at the end of the Hud era.

Totally checked out.

[zeppelincajun]

https://twitter.com/ragincajunsfb/st...MYdlVWLyfCoOBA

We’ve made our graphic for Thursday’s game. Time for our marketing department to shut it on down for the week!

[Turbine]

I don't care if his hand is correct for the fans in the stands, the HAND is way too prominent in the promo for a backwards UL sign to be acceptable

[fanof71]

I ran some numbers, since there's been a bunch of talk about students not getting any digial ads served to them about football games. Using a 15 mile radius around zip 70504, the total market size to those who id as students is about 16,000. You could serve up 160,000 gross impressions (each student 10x) via phone, laptop, or social media for $1600. 6 home games, $9600 total investment.

So, lets say 2000 students show up each game, half bring a friend with a ticket..what are those $10? And everyone averages $15 in concessions. Over 6 home games, ROI is $270,000 Gross...wouldn't know the net, net...but you see how this works...

[CajunVic]

Just the nudge would probably get you 2000 . . .

[zeppelincajun]

I ran some numbers, since there's been a bunch of talk about students not getting any digial ads served to them about football games. Using a 15 mile radius around zip 70504, the total market size to those who id as students is about 16,000. You could serve up 160,000 gross impressions (each student 10x) via phone, laptop, or social media for $1600. 6 home games, $9600 total investment.

So, lets say 2000 students show up each game, half bring a friend with a ticket..what are those $10? And everyone averages $15 in concessions. Over 6 home games, ROI is $270,000 Gross...wouldn't know the net, net...but you see how this works...

We could buy a whole set of banners with that kind of money.

[Etowncajun]

Don't we have a Marketing Department?