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Thread: Marketing & Digital

  1. Default Re: Marketing & Digital

    Quote Originally Posted by fanof71 View Post
    I don't know...going to be tough to find enough students to hoist a "The University of Louisiana @ Lafayette hated fun!"...
    Stanford busted their tree mascot…I’m cryin’

  2. #14

    Default Re: 7,888 attendance vs Troy 22.11.05

    Quote Originally Posted by Cajunsmike View Post
    Digital marketing is not our problem. We have good stuff all over social media. Now you have to get people to follow those posts in the first place. Where we are short is in the face to face marketing. Hopefully new RCAF Director alleviates that problem to some degree.
    Digital marketing has nothing to do with creating good videos. It’s about getting people to engage with and find meaning in those videos and your organization as a whole.

    Our content creation people have done great work for a long time now, but damn near all of it was focused on recruits, not fans.

    It wasn’t that long ago that we were putting 25-30k in Cajun Field every week and the product was exactly the same. I like Maggard a lot but his administration has neglected the fan base for a long time. I think he assumed that if we won football games the fans would show up. But that’s not how it works.

    People need something to invest in. They need a story to follow. They need a reason to show up. We’ve done a ____ poor job of giving them that.

  3. #15

    Default Re: 7,888 attendance vs Troy 22.11.05

    Quote Originally Posted by Cajunsmike View Post
    Digital marketing is not our problem. We have good stuff all over social media. Now you have to get people to follow those posts in the first place. Where we are short is in the face to face marketing. Hopefully new RCAF Director alleviates that problem to some degree.
    Mostly, the creative is good...its how they're serving or not serving that content...ii9the message is good, the messaging isn't.

  4. #16

    Default Re: 7,888 attendance vs Troy 22.11.05

    Quote Originally Posted by fanof71 View Post
    evan.roberts@louisiana.edu

    hwilliams@louisiana.edu

    sam.demuzio@louisiana.edu

    hunter.neel@louisiana.edu

    These folks are in charge of marketing and digital... the failure of attendance rests with them along with Dr. Maggard... attendance wise, the entire season has been a total fail... Email away... MAT, these are the folks you guys need to have in... accountability is a _____... and throw in the band director for good mesure as well....
    Attendance wise? You sound like Rob Perillo. Weather-wise, weatherwise, weather-wise. Not a word. Not even a hyphenated one. LOL! Okay 71, you know our inside joke. You're better than that.

  5. #17

    Default Re: 7,888 attendance vs Troy 22.11.05

    Quote Originally Posted by roarman View Post
    Attendance wise? You sound like Rob Perillo. Weather-wise, weatherwise, weather-wise. Not a word. Not even a hyphenated one. LOL! Okay 71, you know our inside joke. You're better than that.
    Just mentioning there have been no horrible weather games at home...i hear ya baw!

  6. #18

    Default Re: Marketing & Digital

    For what its worth concessions Thursday should not be an issue


  7. Default Re: Marketing & Digital

    Quote Originally Posted by lifetimecajun View Post
    For what its worth concessions Thursday should not be an issue
    Yeah plenty left over, but knowing this group they’ll cut staff to accommodate 2500

  8. #20

    Default Re: Marketing & Digital

    Quote Originally Posted by lifetimecajun View Post
    For what its worth concessions Thursday should not be an issue
    Will the cheese be hotter for the Nachos?

  9. Default Re: Marketing & Digital

    I wish I had a solution. Back in the late 80's, early 90's we had little to no national exposure other than an upset win vs A&M at Cajun Field yet my memory is the stands being quite a bit more full than what we've seen in recent year. Perhaps, getting some big name schools to come play us in the Swamp. But yah, damn embarassing to see how empty the stands are on national tv. Need to figure out what the JMUs, Libertys, Coastals and App States are doing and try to replicate. They don't seem to have the same lethargic fan base.


  10. #22

    Default Re: Marketing & Digital

    Quote Originally Posted by tjubb View Post
    I wish I had a solution. Back in the late 80's, early 90's we had little to no national exposure other than an upset win vs A&M at Cajun Field yet my memory is the stands being quite a bit more full than what we've seen in recent year. Perhaps, getting some big name schools to come play us in the Swamp. But yah, damn embarassing to see how empty the stands are on national tv. Need to figure out what the JMUs, Libertys, Coastals and App States are doing and try to replicate. They don't seem to have the same lethargic fan base.
    We prob have too much culture around here. Too many options for entertainment dollars when your team is not doing so well. Idk

  11. Default Re: Marketing & Digital

    Quote Originally Posted by tjubb View Post
    I wish I had a solution. Back in the late 80's, early 90's we had little to no national exposure other than an upset win vs A&M at Cajun Field yet my memory is the stands being quite a bit more full than what we've seen in recent year. Perhaps, getting some big name schools to come play us in the Swamp. But yah, damn embarassing to see how empty the stands are on national tv.
    14 years ago.
    Attached Images Attached Images  

  12. #24

    Default Re: Marketing & Digital

    Quote Originally Posted by Turbine View Post
    14 years ago.
    Wow the almighty has fallen to low depths.

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