Digital marketing has nothing to do with creating good videos. It’s about getting people to engage with and find meaning in those videos and your organization as a whole.
Our content creation people have done great work for a long time now, but damn near all of it was focused on recruits, not fans.
It wasn’t that long ago that we were putting 25-30k in Cajun Field every week and the product was exactly the same. I like Maggard a lot but his administration has neglected the fan base for a long time. I think he assumed that if we won football games the fans would show up. But that’s not how it works.
People need something to invest in. They need a story to follow. They need a reason to show up. We’ve done a ____ poor job of giving them that.
For what its worth concessions Thursday should not be an issue
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