Digital marketing has nothing to do with creating good videos. It’s about getting people to engage with and find meaning in those videos and your organization as a whole.
Our content creation people have done great work for a long time now, but damn near all of it was focused on recruits, not fans.
It wasn’t that long ago that we were putting 25-30k in Cajun Field every week and the product was exactly the same. I like Maggard a lot but his administration has neglected the fan base for a long time. I think he assumed that if we won football games the fans would show up. But that’s not how it works.
People need something to invest in. They need a story to follow. They need a reason to show up. We’ve done a ____ poor job of giving them that.
For what its worth concessions Thursday should not be an issue
I wish I had a solution. Back in the late 80's, early 90's we had little to no national exposure other than an upset win vs A&M at Cajun Field yet my memory is the stands being quite a bit more full than what we've seen in recent year. Perhaps, getting some big name schools to come play us in the Swamp. But yah, damn embarassing to see how empty the stands are on national tv. Need to figure out what the JMUs, Libertys, Coastals and App States are doing and try to replicate. They don't seem to have the same lethargic fan base.
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