I'm as hyped for a football game as I've ever been today. I'm looking around the social media channels, the radio stations, the digiBoards... Nothing. NOTHING. An occasional reminder that we're on ESPN2 from 96.5 early this morning.
It has never been more clear to me that these people running promotions and marketing just don't have a clue. Don't know the history, don't care to know the history and just maybe don't understand what being a cajuns football fan actually means.
USM social media is DOMINATING the last 72 hours on social platforms. Their fans are making media, the town is draped in ALL BLACK USM stuff. They are ready for the Ragin Cajuns to come to town so they can treat us rudely. I don't see 1% of the passion in Lafayette or from the promotional side of athletics. I'm beyond the point of anger about this. I'm just sad and disappointed. It's a ____ing shame.
Maybe someone should remind the people responsible for drumming up excitement that we're RENEWING A RIVALRY TODAY!! Oh, and it just so happens to be a huge game in the western division standings with championship ramifications!