if you go to other towns you will find stores dedicated to to school gear. If enough people are not happy with the offerings on campus then a store dedicated to cajuns gear would work. We moved our youngest to MSU this past weekend and there were several stores that sold nothing but MSU gear. We didn't go to the bookstore or on campus to set her up with some school gear we went to one of those stores that had good selection. And Barnes and Noble run the store there and at USM where my oldest is so the bookstore getting taken over seems to be an extensive thing