Win The Event?

[fanof71]

Here's how you market value for a mid week game......
http://x.paciolanmail.com/ats/msg.as...967b99ec8f6311

[JMV JustMyView]

If you are one of the admins perusing RP, this is an alarm bell.

I promise you he isn't an admin. But he was one hell of a football player.

[Gris-Gris]

This is where I'm at CM. I've had this mindset since my freshman year at UL and I have never understood why more people aren't loyal to this place. Does the admin make it easy? Hell no they don't. But at the end of the day, it's ours. It's something to be proud of, protect and promote. BR doesn't need anyone from Acadiana's money. They've stolen plenty of it already. If we can just convince these clout chasing ninnies to support the University in their own backyard, we'd explode. We just witnessed what a small amount of commitment and buy in can accomplish. Think UCF is sending their money to Gainesville or Tallahassee? Look at what they've accomplished over the last decade. That goes for in the class room as well.

It's all so infuriating. But the worst part is, they know we need them. They know we have to have relationships with their damn events to promote athletics. So we can't totally write them off. The only thing to do try to educate them on loyalty and hope the message sticks at some point in the future...

UCF has lots of $$$$$. Their campus is beautifully maintained and their athletic complex is also maintained on a professional level. If we could get our own athletic complex to look as maintained and up to date as UCF, that would already make a difference in turning heads. Right now our football stadium is an eyesore and so is the entire parking area.

[CajunVic]

UCF has lots of $$$$$. Their campus is beautifully maintained and their athletic complex is also maintained on a professional level. If we could get our own athletic complex to look as maintained and up to date as UCF, that would already make a difference in turning heads. Right now our football stadium is an eyesore and so is the entire parking area.

And the have the highest attendance in the country . . .

[Gris-Gris]

And the have the highest attendance in the country . . .

Enrollment, yes. It is highest in the country. It also helps they’re located in a very affluent city with lots of transplants from other very affluent areas. Lafayette could learn a thing or two from Orlando. Just sayin.

[RedTails]

Enrollment, yes. It is highest in the country. It also helps they’re located in a very affluent city with lots of transplants from other very affluent areas. Lafayette could learn a thing or two from Orlando. Just sayin.

Step one, simply build Disney World.

[Gris-Gris]

Step one, simply build Disney World.

Lafayette can’t even draw a decent tourist count. They don’t need Disney world but the standards here need to change. Our culture is too “I’ll get to it when I get to it”.

[zeppelincajun]

I promise you he isn't an admin. But he was one hell of a football player.

Should’ve been clearer. Was just sending that message out to the admins viewing RP. Not saying Lannister is one. The people in charge need to be paying mind to the people who have left or are on the edge.

[JMV JustMyView]

Should’ve been clearer. Was just sending that message out to the admins viewing RP. Not saying Lannister is one. The people in charge need to be paying mind to the people who have left or are on the edge.

Gotcha.

[cajun_lannister]

You must love pop corn.

For my 4 year old he is content and it let's me watch the games from my seat

[LouisianaB]

I think it is time to re-think everything we do from a fan experience perspective. We have hit a wall. There are so many issues that you just need to rip everything up and start over.

First, Maggard should start forming internal and external committees. Internal committees would be made up of anyone who works in the department. External committees will be made up on three pertinent demographics: (1) long-time fans, (2) new fans, and (3) students. These committees will be referred to as the “gameday committees”, and include:

Promotion and marketing: how to get people excited about UL Athletics and to come to events.
Tailgating: how to make it thrive like it used to.

In-game experience: how to get people to the game and stay for the game.

The internal committees need to take a look at what we are doing, and what we can do better on. The external committees need to discuss their experiences and make recommendations on how to make the events more fan-friendly. They should do this separately. Then they meet up. The phrase “we cant do that” cannot be stated unless there is a damn good reason that follows. The committees shouldn’t be focused on everything we did wrong in the past, but rather, focused on the future and how to make the gameday experience better.

Once we have a plan in place for these four main gameday items, we can start focusing on age demographics. You need to talk to kids (5-12), teens (13-14), high schoolers (15-18), college-aged (19-26), young adults (27-35), middle-age adults (36-45), adults (46-59), and seniors (60 and up). The four gameday committees objective here will be to attract and retain the age groups

The next focus should be on region. You start with Lafayette Parish, which has a population of 240,000. The parish has multiple cities. People in Carencro are different than the people in Youngsville. What do people want to see? What do they like? What don’t they like? Once you determine Lafayette Parish, you move on to the five surrounding parishes and do the same. These include Acadia (57,576), St. Landry (82,540), St. Martin (51,767), Iberia (69,929), and Vermilion (57,359). You get buy-in from the city councils and mayors.

I think a lot of people get caught up in trying to do too much at one time. We have a very limited staff. It is a fact. You need to start with one thing (how to make gameday experience better), then move on to demographics and region. You need to perfect your product before you sell it. We have not perfected our product.

The goal cannot be to fill up a football stadium. The goal should be to grow the fan base, one-by-one, through the athletic department’s six largest events in the fall. We don’t need surveys. Surveys give us averages. We aren’t going after the average person. We are going after a person. A fan base must be built one-by-one.

[Esqueleto]

I think it is time to re-think everything we do from a fan experience perspective. We have hit a wall. There are so many issues that you just need to rip everything up and start over.

First, Maggard should start forming internal and external committees. Internal committees would be made up of anyone who works in the department. External committees will be made up on three pertinent demographics: (1) long-time fans, (2) new fans, and (3) students. These committees will be referred to as the “gameday committees”, and include:

Promotion and marketing: how to get people excited about UL Athletics and to come to events.
Tailgating: how to make it strive like it used to.
In-game experience: how to get people to the game and stay for the game.

The internal committees need to take a look at what we are doing, and what we can do better on. The external committees need to discuss their experiences and make recommendations on how to make the events more fan-friendly. They should do this separately. Then they meet up. The phrase “we cant do that” cannot be stated unless there is a damn good reason that follows. The committees shouldn’t be focused on everything we did wrong in the past, but rather, focused on the future and how to make the gameday experience better.

Once we have a plan in place for these four main gameday items, we can start focusing on age demographics. You need to talk to kids (5-12), teens (13-14), high schoolers (15-18), college-aged (19-26), young adults (27-35), middle-age adults (36-45), adults (46-59), and seniors (60 and up). The four gameday committees objective here will be to attract and retain the age groups

The next focus should be on region. You start with Lafayette Parish, which has a population of 240,000. The parish has multiple cities. People in Carencro are different than the people in Youngsville. What do people want to see? What do they like? What don’t they like? Once you determine Lafayette Parish, you move on to the five surrounding parishes and do the same. These include Acadia (57,576), St. Landry (82,540), St. Martin (51,767), Iberia (69,929), and Vermilion (57,359). You get buy-in from the city councils and mayors.

I think a lot of people get caught up in trying to do too much at one time. We have a very limited staff. It is a fact. You need to start with one thing (how to make gameday experience better), then move on to demographics and region. You need to perfect your product before you sell it. We have not perfected our product.

The goal cannot be to fill up a football stadium. The goal should be to grow the fan base, one-by-one, through the athletic department’s six largest events in the fall. We don’t need surveys. Surveys give us averages. We aren’t going after the average person. We are going after a person. A fan base must be built one-by-one.

Great post!