Trick people into showing up and people will show up organically.
Someone or something needs to initially turn the wheel and it will become a perpetual motion machine ... up and until some admin type hits the brakes.
Any one on here in retail or heck in the oil field for that matter? I am curious how many of you when business is slow gives your inventory away for free?
What does giving a parking spot, tailgating spot or hell, even a ticket to someone actually cost in this scenario? You are comparing apples to oranges. Giving away a car on my lot costs money, allowing someone into my bar without charging cover produces opportunity.
Broadcast does as long as there is a cash buy along with "bonus" commercials...of course our inventory finite...we sell air and time, and there is only so much to go around. Once it's gone, it's gone...bonus happens all the time for various reasons, most stations have fire sales during the year especially the last half of December. But, if you don't position your product as having value, than are the free isn't really useful.
Ah I see you have never been in a conversation with the people who sell those tail gate spots. They refer to them as inventory. Just like selling a ticket or box seat. Everything in the gates of Cajun field is inventory to them from the parking spots to the tailgate spots to the stadium seats. It is what they sell.
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