Tailgating is the party before the game. People tailgating are more likely to go inside the stadium compared to people sitting on their couch.
Tailgating needs a major overhaul. I understand we need to pay if we want to be "big time", but the reality of it is most of the big time programs do NOT charge for tailgating. Sure they have areas for "premium/turnkey tailgating" where businesses/groups can pay to have the spot set up with tables, chairs, catering, etc., but that is only a small portion of their available tailgating area.
Can someone tell me how much Florida, Ole Miss, LSU, etc. charge for tailgating?
They are all known for their tailgating, and they all offer premium turnkey tailgating, but other than that they all have a "first come, first serve" policy.
I'm not going to link them all, but here is the Ole Miss' policy: With the exception of approved University-sponsored tents, all spaces are first come, first served. (SOURCE: http://olemissgameday.com/football/tailgating/ )
We could keep the whole TG1 area closest to the oak and the first couple rows of the other TG1 along Reinhardt (where they have the Cajun Walk) as reserved, other than that let people tailgate and do their thing. People would set up in the free spots as close to the stadium as possible, which would cause tailgating to be more concentrated toward the front of the stadium and not randomly spaced out all over the place.
Tailgating used to have a waiting list and the university took advantage of the situation by raising costs. This generated more revenue (which was the correct thing to do at the time). Unfortunately, increased pricing and requirements over the years caused a lot of tailgaters to give it up. Tailgating started to suffer and they never made changes to evolve with the "current state of tailgating".
SUMMARY: It's time to take a look at the current tailgating model and make major adjustments.