Lower prices, as we've seen before, will not increase demand. Besides, once you go there with lower prices, you can never go back....I think this all has less to do with what tickets cost and more to do with Ticketmaster ripoff as well as RCAF rape and pillage policy with tailgate spots, parking, etc. Throw in questionable concessions, bad music, etc, etc, etc, UL is proving to itself that what its doing now (and in the past) is not working.
They run discounted rate promotions for games like Eastern Michigan... nobody is going to that game regardless. They'd have better attendance to watch UL play Lafayette High.
But when a team that people have actually heard of comes to town, THAT'S when they should do rate promotions.. but they won't
Only if they come with a rate promotion.
The solution is simple...better home schedules. Next season, hopefully since we have a lower level OOC schedule that the Belt has us playing App, Coastal, and or Marshall at home...in any combination. That would improve interest right away. And once UL Marketing makes a mess of it, followed by RCAF greed, rape, and pillage...then we'll see where are bar is set for attendance...
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