Start with a vocal rep from the team to promote. Hud did a great job of pushing the attendance average up by constantly hyping up team and game. Ticket prices are fine, concession prices are fine, open up sections of the parking to a premium ($10?) daily charge near the stadium and keep it free across the street. Make tailgating free along the fence line. Tailgating will look a lot more appetizing if it looks full from the road. I love going out to a game in person when the crowd is large and loud. If it looks full, it will draw more people. I think that perception is key. I don’t know where the students are tailgating now, but if the aren’t under the Oaks on the Cajundome side, then they need to be.