Either we are not willing to spend much on advertisements or we do not have the money to do so.
Duggie makes a very good observation which could result in much more bang than the buck on our end and donation of in kind on the other end.
As it is highly likely that they do not have 100% utilization, to the extent that the advertisers are filling that void with empty space, it's a win, win situation.
For anyone that hasn't seen the stream, but would like to give feedback:
Season 5, Episode 2 https://t.co/9j6dys7c4t
— Ragin Review® (@RaginReview) August 22, 2022
What you're talking about is "Trade" in industry lingo. I know this has been done in the past, but things have changed in the broadcast world where trade, without some $$ attatched to it my the person requesting the trade is frowned apon. Most advertising businesses now have a trade budget, some count it as revenue, some count it as an expense. The airtime or ad space or digital impressions are traded for a like value in goods or services. Many times "larger" trades are approved at the corporate or regional level. Normally its one to one, although that is not always true. Value of what's being traded has to mean something to the advertising organization. What value is there in trading for thousands of dollars in tickets when, as has been noted on this site before, you can't give those things away (talking mostly football and basketball). UL has dug a huge hole for itself without spending the necessary marketing funds and creating inititives that attract folks to games. There is just a whole lot of not caring going on, and that, as past history has shown, is UL's fault especially when it comes to FB and MBB. This is where asking for "free" gets you...at the back of the marketing bus...
Was able to listen to most of the show on FB. Very much enjoyed. Looking forward to more from you guys!
I liked the ability to chat on almost every platform, I like the intro and music choice. The only thing I didn’t like was that when you played the Outro song, it sounded like it was being played on somebody’s phone in the background and was not very clear. A very minor issue but it was kinda annoying (especially since I like that song lol). Also I’d say be on the lookout for technical issues, so that people don’t have to wait as long to watch the stream on their preferred platform. Just some suggestions.
I think Nick nailed what I was thinking too about ticket sales and Josh kind of rounded it out.
Southern Miss and Hattiesburg was a good example of that "in your face" branding around town. I'm sure it's the same in their media. This kind of rolls into the example of what I was thinking because they have 2 SEC schools that are in the state, although they are separated a bit more by geography.
My hatred for the east runs deep and when I see their branding around town it makes me roll my eyes. But it's in Lafayette. You won't get their fans out, but as a University in the city, you can sure drown them out. Put red everywhere. Display our brand. You can control this. Give posters of your schedule to local businesses. Give flags. Replace some of these ambulance chaser billboards with branding. I remember seeing Hud cutouts in local stores back in 2014. That stuff works.
I walked into a locally owned grocery store over the weekend and there's a tigers and saints schedule on their wall. To boot, the tiger's schedule said "Louisiana football" in purple (different conversation.) That makes me sick.
Then to Josh's point, I think the social media stuff is good. The content is nice and I follow it, but the lack of coverage even in the local papers impacts those older folks or those that are not in tuned with digital media. There's a disconnect there.
The one hope that I still have for this community is that they've showed out for football before. They can do it again. Even last year for the conference championship we started selling tickets from scratch and drew a record crowd of over 31k.
I wanted more low down on Chandler Fields. Where he's from who he played for what was his rating coming out of highschool. Was he all district, all state, did he win any state titles. Etc. I think a big thing you guys could do is really introduce all of these guys to the public. You're helping the school give the fans a reason to root, or care. Just throwing that in there. But your main subject matter was also very important. the question now is the administration listening for new ideas?
There are currently 3 users browsing this thread. (0 members and 3 guests)