So here are some of the big questions:
What are we really doing to push for season ticket sales? And I am talking within this 50 mile radius of ~700,000 people. Do we have a marketing team? Do we have a 3rd party making the rounds calling up locals and potential fans to support the program? What have we done to promote two straight years of being ranked in the Top 25 and being defending Sun Belt Champions?
The fact is that we need to reach out to everyone, not just those who renew or give the most money. Go to any game. Where do the loudest fans sit? Usually at the top. They're the blue collar fans who might not give a lot of money, but they make your stadium look full. We need to cater to those people more consistently because even though they may not give the most dollars, they still buy concessions, they tailgate, and they overall generate revenue. We also need a staff to put forth the effort of reaching out the community kind of like what Learfield does with sponsorships. Take a look at how well that has worked recently. It's been a success.
Also, have the UL Alumni Association and RCAF work together to lure in alumni and supporters even in other cities. In Houston, besides just one crawfish boil once a year, rent out a few islands at Top Golf and have a "Ragin' Cajun Night." Purchase a few hundred Astro tickets and rent out a section at Minute Maid. Do the same in Dallas or Atlanta, and it'll compound to donations and support.
Obviously, these aren't the ultimate solutions, but there's so much low hanging fruit for our program. We just have to go and get it.