Moreover, just this week, the Sun Belt announced an enhanced media deal with ESPN which includes a 50% increase in linear (ESPN, ESPN2, ESPNU, ABC) football exposure and a whopping 6,000 live events through 2030-31. According to The Athletic, the deal keeps the payout to each school at approximately $1 million annually although there are now 14 members instead of 10.
ULM should get nothing. They bring zero to the table.
Well they didn't get $100 million for each school (there are 14 schools) but the Big-10 conference is getting a cool $BILLION annually in a montage deal.
Basically the Big-10 went the independant route to get there.
The Big 10 deal makes the $2 million from the SBC look like severance pay.
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