Someone brought up App. Peer University in our conference. So the chatter about tradition, national championships, Boone...etc. And, you can certainly site some of those points as reasons for thier season ticket success.
However, those NC were won years ago, the Michigan win was a long time ago...lots of water under the bridge. The last 4 years, a pretty good rivalry has developed between the two teams...and yet, to my point, we've beaten App 3x in a row, beat them in the championship game, wear out new conference foe Thundering Turdsss (and App rival) in our bowl game, while App is getting hammered by Western KY Jelly in its bowl. UL finishes with a huge winning streak of 13 games, App finishes with 2 straight losses.
So, its obvious App has leveraged its positives, even after a disasterous end to its season, to sell out its season tickets....HTF did they do that? Tradition? Thats some of it....Schedule, yep, that too. And they have been scheduling up the last few years. Whats the secret sauce? What are they doing UL isn't doing? How do they achieve this level of success in the Sun Belt, while UL hangs around the normal season ticket numbers with its thumb up its azz? I don't know the answer other than what I've pointed out. I do know, and I've posted this before, that UL could learn a ton from App and how they go about their business. No shame here stealing ideas...I do it all the time. When summer hits, our athletic dept. goes into shut down mode, stelth...not very active, not very loud, not very engaging (unless you're in the $3K+ RCAF club)
UL is kidding itself if it thinks it can get away with its current "football business" model much longer. Take a look at the competition...what's happening at the more succesful peer universities that UL could capitalize on?
This program in this market with the recent success should be red hot right now. You can't keep doing things the same way and expect different results.