Here’s what I don’t understand about some people freaking out about the NIL stuff. There is a zero sum game with money here, for the most part.
Imagine at a big school, some guy donates $1 million per year to the athletic department. Now, NIL comes up and he is asked to give $500K to NIL efforts. Is he still giving $1mln to the athletic department? Probably not.
I’m assuming that in most cases (not all) big donors are giving what they are going to give. So if it starts going to NIL, then it goes away from the athletic department.
Maybe I’m wrong. Maybe I’m right. But one thing is for sure…pay careful attention to what happens to athletic budgets and ticket prices over the next few years.