You think it's the Athletic Director's job to get our budget higher? Riddle me this: How can the AD "get our budget higher" when the people he gets money from won't allocate salary to hire dedicated fundraisers, creative staff, sales force, promotion and market teams with any amount of man/woman power? We don't even have a dedicated ticket sales team. Never have (officially). We don't even collect data on where our best ROI is coming from. We can't even tell you where we're most successful selling tickets. No one has ever taken the time to compile the data. We don't have a targeted marketing campaign to any specific demographic. We have absolutely no freaking plan when it comes to geo-fencing or digital outreach. They just post ____ on social media and expect you to interact. Hell, during Napier's final season, Ragin Review was doing more Twitter traffic than the official school accounts. (We were told and shown this by someone in the department) A dinky little fan podcast with no video presence at the time. We just bothered to show up every week and "spread the brand across the land."
The business of Louisiana Athletics is run like the Brazilian Government. Throw ____ against the wall, see what sticks, show the people just enough "commitment" to keep them close, only to pull the rug out from under them when you're on the brink of real buy in. OR, when times are good, clutch your pearls, curl up in the fetal position and hoard the money. God forbid we actually make waves.
And btw, our budget has increased over $10 mil since Maggard took over AND we've raised record number of capital dollars. Multiple different school records broken with regard to corporate donations. Where's the money...