Well, it's kind of the other way 'round. UH was not taken into the B12 partly because their attendance numbers had dropped some.
But a big reason was because the rest of the SWC despised them. Think UT arrogance, without the money & snooty confidence.
Or think LTU with success.
After Babb et cie. staged one of the biggest comebacks I've seen at UL, in Houston, against a pretty good Cougars team, the UH fans, including some jackrabbit journalist in their school newspaper, were just basse-classe. No sense of southern hospitality, no graciousness in a loss.
If we're targeting the B12, that is a trepidation on my part... with the oil field ties, UH is the school that would most likely become our rival.