Now that I’ve had a night to reflect on it, I’m a little less disappointed than I was yesterday.
I really think this is part of a larger trend taking place with CFB attendance. With ESPN+ I end up watching a lot of non-marquee matchups and attendance is drastically down everywhere. You won’t notice it if you’re watching primetime SEC games because those games are top matchups against the biggest programs. Of course they are packed. But even at P5 schools the stands are empty. For example, LSU announced 90,000 last weekend against ULM, and I don’t doubt that they sold that many tickets, but there probably weren’t more than 40,000 butts in seats. Earlier in the season Kansas hosted Oklahoma who was the #2 team in the country at the time and there were so few people there (maybe 20k) that they announced on the radio that anyone could just walk in for free. UAB sold out their first game in their brand new stadium, but had maybe 10,000 at their second game.
As far as the Sun Belt is concerned, besides App State, nobody is drawing any better than we are. Same thing goes for C-USA, and some of the MAC games have literally only had a few hundred people there.
Attendance simply hasn’t been a focus of the athletic department or Coach Napier. One thing I’ve learned over the past few years is that our marketing team almost
exclusively markets to recruits, not fans. I can’t argue with the results on the field, but it comes at the expense of a disconnect from the community.
Coach Hud knew how to get the community to care. He convinced people that UL football was important, that being a fan and showing up to games was meaningful and rewarding, and that supporting UL would pay big dividends for the community. As great as Coach Napier is at being a football coach, I don’t think he ever really tried to get that same message across.
I mention this because it means we have an opportunity to do better. I just think we need to put more of a focus on it as an athletic department. We need to develop a marketing plan, and then dedicate resources to executing it.