I was told the benefits we receive from the media exposure and conference media money for playing national week night games on ESPN, are still monetarily better than all the revenue the athletic department takes in on playing a game on Saturday.
If we are taking about game day fan experience, I don't think anyone would argue that playing on a week night is better. But those are two entirely different discussions, game day experience and monetary funds for our athletic department.
For the record, I believe that college football should be played on Saturday's during the regular season. That is what made college football more of a fan and family traditon for decades.
Games during the week create immediate financial gain through contracts with the promise of future financial gain from program growth due to exposure.
Saturday night games create immediate financial gain through ticket and concession sales with the promise of future growth due to youth attendance.
Both are legit concepts. The problem is getting the right balance between the two. These past few seasons are perfect examples of too many games during the week.
We have got to figure out a way to set limits to these weekday games. They have become a net negative for our program. This is a truth that is hidden behind a flashy contract.
As I posted, they believe that when it comes to monetary reward(actual dollars), #1 out weighs #2. Now a balance between the two would be great. But, I asked specific questions concerning all revenue streams including concessions, parking, walk-up ticket sales and tailgating. The answer was the same.
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